The year 2022 marked the repercussion of an expression full of meaning: Social Heart. After a research and reasoning process, BB Foundation was renamed Coração Social do Banco do Brasil (Banco do Brasil Social Heart), strengthening its purpose of valuing lives to transform realities with a simple message that generates engagement, proximity and relevance.
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The period was marked by opportunities and challenges. On one hand, there was the optimistic scenario of reducing the effects of the Covid-19 pandemic and, on the other, adjustments were imposed in communication due to the Election Period. With the rules applicable to BB Foundation's activities, the news, informational, educational and socially orientated content was maintained from July to October. 
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In this context, efforts in the first semester were directed towards guidelines such as: the announcement that the BB Foundation would be a partner of Circuito de Negócios Agro of Banco do Brasil (Agro Business Circuit of Banco do Brasil), with a project to plant 10 thousand trees to offset CO2 emissions from the kilometers driven by trucks; and the campaign to support the population affected by floods caused by heavy rains in the States of Bahia and Minas Gerais, mobilizing donations and registering deliveries of food, hygiene and cleaning products, as well as goods and household items, personal protection equipment. 
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For the first time, BB Foundation participated in the National Integration Championship for Retired Employees of Banco do Brasil - CINFAABB 2020/22, with a stand at the event in Santa Catarina, which was attended by athletes, authorities and partners. Also unprecedented, the voluntary action of Planting Trees in the Federal District, part of Recupera Cerrado (Recover the Brazilian Savanna), together with BB Volunteering, showed that it is possible to unite projects supported by the BB Foundation to the network of BB employees and the Conglomerate. 

Connecting the business to socioenvironmental investment is an objective that was materialized in Rio de Janeiro, in an event that celebrated the partnership between the BB Foundation and BB Asset for the recovery of degraded areas, generation of work and income for family farmers and compensation for CO2 emissions. Also in this regard, BB's private sector clients were the target audience of the Investors' Meeting, an agenda held in São Paulo to share experiences and knowledge, in addition to encouraging reflection on collaboration and synergy of actions with an impact on social transformation.

In May, BB Foundation participated in the Global Carbon Market congress, presenting six cases during the program and launching the Carbon Neutral Program. On this subject, in September, BB's Corporate Sustainability Management conducted a lecture on sustainable business and the green economy, involving employees and guests.

Other endomarketing actions stood out in 2022. Among them, the communication workshop for leaders, focused on training spokespersons; the launch of BB Foundation’s iNova program, the knowledge management program that seeks to develop the skills of professionals working at BB Foundation; and the activation of Pink October, which draws attention to prevention, health and wellness. It is also necessary to mention Black Consciousness Month, when BB Foundation emphasizes its pride in promoting racial equality. As a signatory to the Business Initiative for Racial Equality, it is essential to promote practices that encourage the respect for diversity.

Talking to all stakeholders demonstrates transparency and strengthens the institutional image. In September, BB Foundation was protagonist at BB Day, with a speech space and an invitation to immersion in BB’s metaverse. This was also the moment to announce the new graphic representation of the BB Foundation brand, which recovered the letters BB in the typography:

At the 27th United Nations Climate Conference - Cop 27, the Social Technology of Lagoa Mundaú (AL) won the world. Visibility in national and international agendas, with the production and exhibition of videos and digital graphic materials for the dissemination of large numbers and real stories of the socioenvironmental impact, adds value and favors the mobilization of various actors who can contribute to the country's development.

One of the results that demonstrated the mobilization between the third sector, the public sector and the private sector was the reopening of Museu do Ipiranga, in São Paulo. BB Foundation, with a social project in the “Education for the Future” axis, which brings accessibility and educational activities to cultural facilities, observed a significant growth in positive insertions in the press, with commercial equivalence of spontaneous media of the partnership exceeding BRL150 (USD 29.7) million. In an overview, with the support of the press office, carried out through releases, agenda notices, interviews granted by institutional spokespersons, as well as the disclosure made by partner institutions, the percentage of positive insertions was 85% in the year 2022, considering the different news of several supported projects.

On the BB News Agency - Intranet channel, aimed at BB and Conglomerate employees, 91 articles were published about the BB Foundation, which totaled more than 430 thousand views. On social media profiles, impressions surpassed the 3.9 million mark.

In addition to figures in the press, intranet and social networks, it is worth highlighting two major BB Foundation deliveries: the first edition of the BB Foundation Store – Livelo, at the Expointer agro fair, and the stands at the stages of the BB Running Circuit. These unprecedented promotional actions reveal the intensity of the BB Foundation's presence in the territories of the BB brand.

Records of signatures of agreements, conventions and protocols of intent marked the year 2022. BB Asset, BB Dental, Brasilprev, Brasilcap, Acelen, Suzano, Vale, BNDES, Hcor, PetroReconcavo, Embraer, Hospital de Amor and many other companies have formalized valuable partnerships. This integration potential continues to pulsate in each of the structured axes of BB Foundation: Education for the Future, Environment and Income, Health and Wellness, Volunteering, Humanitarian Aid and, mainly, Social Technology.

Social Technology is recognizably the transversal axis of action of BB Foundation and that is why the theme won its first showcase on LinkedIn and comes with many new features for 2023.